So I thought I knew everything I needed to know about fragrance. You buy it at Sephora, right? WRONG lmao. Then I went on my first official niche perfume shopping day and here’s what I learned!

Recently, I was listening to Emma Chamberlain’s Anything Goes podcast episode where she shared her 2025 fashion trend predictions and it inspired me to make my own list of 2025 predictions. I loved her trend predictions, but I have a few different ideas and I wanted to expand on those. Here’s my take: